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Traffic Jumps by 285% | iPhone Still Rules (but loses ground)

April 03, 2010

Internal analysis of the moBistro mobile website traffic analysis shows two clear trends:

Mobile traffic is going through the roof for our clients' mobile websites. We contribute this to several factors. First, a few of our clients were featured on Apple.com (see blogs in March). Second, our SEO tactics are working; we are getting a lot of traffic directly from Google, Yahoo, MSN, Bing, etc. Third, our internal PR, Marketing and Social Media tactics are working (e.g. Sponsorships, News & Press, Twitter, FaceBook, etc.) Lastly, more and more of our clients have installed the device detection and redirection script. This allows for detection of traffic from mobile devices and painting a mobile-friendly picture.
While iPhone is still the most popular device, it has lost ground to Android over the past couple of months. As you can see from the graph, they have lost a good 10 points in a month. Surprisingly, we see an uptick in iPod usage for folks browsing moBistro. Blackberry seems to be slowly tapering off, and Windows Mobile traffic remains insignificant. We'll keep an eye out for Android traffic as the mobile web world is buzzing with reports about Android (most notably, AdMob). Also, we'll see if the newly released iPad makes any impact...