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Yelp! and moBistro – a Perfect Symbiosis

sym•bi•o•sis is described as “the living together of two dissimilar organisms, as in mutualism, commensalism, amensalism, or parasitism.” Yes, that’s a mouthful; but the meaning is not that complicated. In simple terms, symbiosis is the relationship between two entities in which each enhances the other’s user experience. Okay, so we have taken some liberties in explaining it in Internet terms.

Since you are reading this blog, we can safely assume that you are a foodie and a smartphone user (and possibly, even a restaurant owner). Hence, there’s a pretty good chance that you have the Yelp! app at your fingertips. You probably search restaurants on a regular basis using Yelp! As soon as you are done reading restaurant reviews, you read the restaurant menu. To do this, you tap (or click) on the restaurant URL (website link), and...well, either it works smoothly or it is a big failure.

As illustrated above, you can see how smooth the experience is for FEZ (yes, these are actual screen-shots from the Yelp! iPhone app). FEZ is one of moBistro’s valued clients (and mind you, they have EXCELLENT food). And below, you can see how FEZ would have looked had they not signed up with moBistro. You can see why they gain dozens of customer weekly.

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