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Why a Mobile Site?

Save Money

There are two options if you want launch a mobile website: build a custom mobile website from scratch or get a mobile website powered by moBistro. Building a custom site is expensive and time consuming. Moreover, with a variety of mobile devices, screen sizes, operating systems and technologies, it is not trivial to make mobile website compatible with all devices. Our software is tried and tested with multiple businesses already reaping the benefits of mobile traffic.

A mobile website powered by moBistro also comes with a control panel that allows you to make changes to your mobile website any time. You can add virtually unlimited amount of content, publish specials and coupons, interact with your customers using social media tools and monitor traffic using Google Analytics. No need to hire an IT guy or call cousin Larry when you need to make a change. With a 30-day free trial, no long-term contracts, and a super-low monthly fee your mobile site can get started today.

Increase Your Customer Base

Customers are increasingly using mobile devices to look up restaurant information. It is estimated that by 2013, the number of smart mobile devices will exceed the billion mark. More than 300 million iPhones and Androids are already in the market today. Other platforms including Windows Phone, Blackberries who still have tens of millions of phones. Internet traffic from these mobile devices has exceeded 20% and continues to rise. Are you willing to give up one in these potential customers just because your website is not compatible with a mobile device?

Each year, we replace approximately 130 million mobile devices in the US alone. This number is expected to rise, and more and more people are replacing their mobile phones with Internet-enabled Smartphones. You simply can't afford to ignore this growing segment of your customer-base.

Enhanced Customer Experience

Most desktop websites were not designed to be viewed on the small screens of mobile devices. Fonts can be too small, images are too large, navigation can be clunky, Flash simply won't work, lengthy page loads, and the list goes on and on. A mobile website powered by moBistro is designed specifically for the small screens of mobile devices. Text is displayed in large and easy to read fonts. Navigating between items is quick and easy. Mapping with door-to-door directions and making phone calls is achieved with a single touch. Your menus, specials, photos, and events can be accessed quickly.

As new mobile devices enter the market, our team is constantly monitoring our software to make sure it works with the latest mobile devices. moBistro is tried and tested on over 5,000 different phones. It is no wonder that we now power more than 2,000 businesses in US, Canada, Europe, Australia, Asia and South America. We recommend that you sign up today!

Stay Ahead of Your Competition

Our analysis shows that less than 4% of businesses have mobile-friendly websites. You will instantly set yourself apart by serving your mobile customer with targeted, up-to-date information. It is only a matter of time before virtually all food establishments launch mobile websites. Isn't it time for you to get a leg up on your competition?

Launch Quickly

moBistro makes it quick, easy and inexpensive to join the mobile revolution. No technical knowledge is necessary. Get started by signing up, loading content and promoting. For businesses that may not have a time we offer a premium plan where we take care of everything for you. Just call us at (877) MOBISTRO or email us at info@moBistro.com

How Does it Work?

Automatic Redirection

moBistro provides you with a mobile detection script that enables your desktop website to recognize traffic from mobile devices and redirect them to your mobile website.

Your customer is out and wants to find out something about your restaurant:

Customer looks up your website from his or her mobile device
The device detection script on your desktop website recognizes this is a mobile device
The customer is automatically redirected to your mobile website powered by moBistro
He or she quickly gets the info they need instead of getting frustrated and going elsewhere
Customer is happy.

Maintain Your Brand

Use the same logos, colors, and backgrounds as found on your desktop website. moBistro allows you to maintain a consistent, branded user experience between your desktop website and your mobile website. All this is easily managed via the customized moBistro control panel. Once setup, the moBistro engine recognizes the mobile device footprint to dynamically size and paint your brand. All this is done with great efficiency and speed to let your customer enjoy an uninterrupted browsing experience.

You have nothing to lose. Give it a test drive by signing up for a 30-day FREE trial.

Your Content at Your Customers' Fingertips

Once you sign up, you will have access to your control panel where you can load unlimited content to your mobile website. Add menus, locations, photo galleries, events, reviews, about us pages, links to OpenTable, Twitter, Facebook, etc. and much more.

Your customers' mobile device comes to life with easy to use features such as integrated mapping and one-touch dialing capabilities.

moBistro integrates with Google Analytics so you can easily track traffic to your mobile website. You can find out who is browsing your mobile site, where and when they are coming from, what devices they are using and even what path they are taking within your website.

Features

Mobile Website

moBistro comes built-in with a variety of features developed for a plethora of businesses (e.g. restaurants, real estate, professional trades, salons and spas, hotels and travel, etc. etc.). With the ability to add unlimited content on unlimited pages, you can mix and match various modules available on moBistro. Broadly, these modules can be classified as follows:

Navigation: Menus, Sub-menus, Generic Content, Locations
Social Media and External Links: OpenTable, Twitter, Facebook, FourSquare, Any other External Link
General: Your Own Branding (logo, header, background), Ability to Track Traffic (Google Analytics), Device Detection / Redirection, Your Own Sub-Domain, Compatible with Thousands of Mobile Devices
Restaurant-specific Content: Menus, Generic Content, Events, Offers / Promotions, Photo Albums, Sub-menus, Locations

The above list and the images in this section are samples of the kinds of modules that moBistro provides. We are constantly adding modules and making improvements to our feature-set.

Control Panel

Once you sign up with moBistro, you will be able to customize your mobile website with ease. Using a secure username and password, you will log into the moBistro Control Panel. Once logged in, you will:

Load your logo, background and select appropriate branding colors (or backgrounds)
Load pertinent content to your mobile site including menu(s), location(s), text-based content, images, specials and coupons and links to external sites
Customize your URL using either the moBistro.com domain or your own sub-domain
Preview your site using moBistro's preview simulator or on your own smartphone
Enter the Google Analytics traffic-tracking ID
Load the device detection / redirection script
Sit back, relax, and enjoy customer compliments and increased traffic through your door

moBistro's standard features include interacting with the built-in mapping and phone capabilities of your customers' mobile devices. With this, they will be able to get door-to-door directions to/from your restaurant and call with a single touch.

moBistro was recently featured on Mashable.com as part of their Spark of Genius series. This series is made possible by Microsoft BizSpark. Click here to read the full Mashable article.

		Control Panel Home The main page of the control panel will allow you to add and update all content on your mobile website. The main window shows all the modules and content that has been added to the mobile site while the left navigation provides access to settings, brand, traffic and redirection scripts. (Click to Zoom)
		Settings This is an example of a screen where you will load your brand and logo. Along with the setting screen, you will load backgrounds (image or solid color), and will assign a URL based on your own domain name, or a path under the moBistro URL. (Click to Zoom)
		Add an Item Once you decide to add an item to your mobile website, you have several options. To create a hierarchical navigation menu, you will select "Sub-menu." Otherwise, you will select the pertinent item based on this screen. You can load unlimited content and can mix and match modules. (Click to Zoom)
		Menus You can load multiple menus, multiple categories under menus and multiple items under categories. Each item can have a description, pricing and photograph attached to it. (Click to Zoom)
		Events moBistro provides calendering functionality for you to load your events. Events can have recurring qualities (e.g. Happy Hour every Tuesday evening from 4PM to 6:30PM). Each event will automatically expire when it is past its due date. (Click to Zoom)

Need a Custom Mobile Website?

Do you need a custom mobile solution? Maybe a mobile ecommerce solution, perhaps? Contact Us today to learn how we can help you!

Here are a few of our current clients with custom solutions:

Choice Hotels International: Mobile website >> August, 2011 >> Choice Hotels franchises more than 6,000 hotels worldwide under a total of 11 brands like Comfort Inn, Quality Inn, Sleep Inn, Clarion and EconoLodge. The mobile site has full integration with Choice Privileges and seamless search and details functionality. Reservations can be made through the mobile ecommerce solution

Discover Los Angeles: Mobile site link >> Owned by The Los Angeles Convention and Visitors Bureau, the mobile site is powered by the mobifriendly platform, but a couple of modules use custom functionality. The offers module is updated nightly using an automated csv file import, and the Events module uses screen scraping from the desktop website to display real-time dynamic content.

Purcell Tire: Mobile site link >> Our team created a completely custom mobile (and desktop) website for Purcell Tire. The site uses the same data for both the desktop and mobile sites with direct access to the database. The solution was developed specifically for the client to host and own all intellectual property.

Local Dines and South Florida Dines: Mobile website launched recently >> LocalDines.com and SouthFloridaDines.com >> Completely customized solutions using a combination of screen scraping and API.

Firehouse Subs: Mobile site link >> One of the world's fastest growing restaurant chains (400+ and growing), Firehouse Subs' mobile website is licenced on and powered by the mobifriendly platform. Our team customized the donation module, frequent location import and integration with their ordering module for Firehouse Subs.

custom mobile websites developed by mobifriendly

Mobile websites aren't our only White Label service, we can also act as your development team so that you can offer White Label Mobile Apps to your clients, too!