Blog

Go Back

Smartphones Reach 61% in U.S.

The number of active smartphone users around the world has topped 1 billion and the figure is only increasing.

Our team has closely monitored the smartphone versus feature phone race for quite some time. Last year, smartphones finally inched their way ahead of the feature phone and became the majority device for most American mobile subscribers. This holds true for 5 other countries as well, Norway, Sweden, Australia, the UK and South Korea.

Nielsen has released its most recent report and found that not only is the smartphone the majority but its penetration has hit 61%! That gap between smartphones and feature phones has certainly widened.

Of the 61% of U.S. smartphone users, 53% use Android as their OS while 40% use Apple iOS. The final 7% are made up of BlackBerry (3%), Windows (2%) and “Others” (2%). Asian-Americans lead the ownership rate at 75% as does the age bracket of 25-34 at 78%. A majority of all other demographics has seen an increase in ownership in the past year.

With smartphones as the leading mobile device for U.S. subscribers and mobile traffic accounting for over 30% of total web traffic, don't you think it's time to get business mobile-friendly? Leave us a comment or give us a call today at 480.614.9000 if you'd like the moBistro team to make your website mobile optimized for your consumers!

Facebook Twitter DZone It! Digg It! StumbleUpon Technorati Del.icio.us NewsVine Reddit Blinklist Add diigo bookmark

Video Tutorials


Subscribe

RSS Feed

Archive



<<<November 2019>>>
 SMTWTFS
44     12
453456789
4610111213141516
4717181920212223
4824252627282930
49       


Tags

Display as : cloud | list



Coming Soon

Havmor India signs up with moBistro


News & Updates

Google estimates that by 2013, more than 70% of online searches will be performed on mobile devices.

Check us out on FaceBook Follow Us! Share This!

Our Clients

Every cuisine. Everywhere.